Dr. Ed Catmull, co-founder and President of Pixar talks about managing creative talent and on maintaining an innovative edge.
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Ed Catmull is the co-founder and President of Pixar Animation Studio. He has made several patented advances in animation technology and is the driver behind many of Pixar’s 15 amazing Academy Awards. Among other technologies, Catmull is credited with being the father of “texture mapping” – the process by which a flat (two dimensional) image is mapped onto a moving 3D image.
Dr. Catmull (he claims only his mother calls him that) is also the master behind many of animation's recent heroes. Woody, Nemo, and Mr. Incredible are just a few of the lovable characters that Catmull’s technology and direction have enabled.
Pixar was incorporated in 1985, went public in 1996, and merged with the Walt Disney Company in 2006. During that time Catmull has served in various roles spanning from code developer to chief technical officer to president of the studio.
The iinnovate team would like to offer a special thanks to the Stanford Graduate School of Business Entrepreneurship Conference for making our conversation with Ed Catmull possible.
We’d also like to thank our expert video guy Jeremy for his hard work on this footage and the other clips you see up on our website. He turns our shoddy footage into beauty and we’re very appreciative!