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In 2005, Matt Sanchez and his Yale buddies, David Lerman and Kevin Slack, founded VideoEgg. The company’s original goal was to create a new way to upload video to the web. However, the trio soon went in a new direction when the founders saw the potential to leverage their technology in the advertising world.Today, VideoEgg gives brands a new way to reach audiences hooked on viewing online video. The company was the first to develop video overlay ads and has seen interest in the medium skyrocket as more users view content on YouTube and other video sharing sites. VideoEgg has also expanded its product offerings by serving video ads on social networks like Facebook.
VideoEgg’s clients include more than 200 brands including Ford, NBC, Coca-Cola, and McDonald’s. Collectively, these advertisers pay VideoEgg to broadcast over 500 million video messages per month. Sanchez has led the company through $35 million of VC fundraising and in this podcast discusses the venture process as well as the company’s future goals.
Enjoy the podcast!
- Nir
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