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For our most recent interview, we are thrilled to feature David Kelley. David is the founder of the famous design consultancy IDEO, which has won more design awards over the past decade than any other firm.
David has been described as "the most sought-after design engineer this side of Thomas Edison” by the I.D. 40’s list of America’s leading design innovators, and as “the most creative person I’ve ever met–and one of the most caring” by colleague Bob Sutton in an interview with Guy Kawasaki.
David’s most recent endeavor has been the launch of Stanford’s d.school, a design institute seeking to advance multidisciplinary innovation, which as Diego Rodriguez describes, “will train leaders who are able to think and do. And we'll all be better off for it.”
In addition to talking about the Intergalactic Destruction Company, and the failure of Monster Shoes and the Enorme phone, David shares with us key insights about design and innovation:
- On design thinking: “We are in the understanding people business”
- On prototyping: “If a picture is worth a thousand words, a prototype is worth a million words”
- On Silicon Valley “A failure is like a badge of honor… Look how bad this guy failed… I bet he’s really good now!”
- In response to Mark Leslie’s question about how to institutionalize creativity: “I hate reality shows, but they get it right more or less” – find out how, by listening to the podcast!
For more on IDEO and David Kelley, check out this Business Week article
Keep sending in your comments and suggestions. Our next episode will be a recent interview with Mike Ramsay, founder of TiVo. Make sure to subscribe to the podcast so you don't miss it!
Update: Complete transcript of David Kelley's interview at iinnovate.