A podcast by students of Stanford University's Business and Design Schools


Monday, August 21, 2006

David Kelley, founder of IDEO

David's firm created Apple's first mouse, the first laptop computer, and the Palm V. IDEO has won more of the BusinessWeek/Industrial Designers Society of America Industrial Design Excellence Awards than any other firm.

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For our most recent interview, we are thrilled to feature David Kelley. David is the founder of the famous design consultancy IDEO, which has won more design awards over the past decade than any other firm.

David has been described as "the most sought-after design engineer this side of Thomas Edison” by the I.D. 40’s list of America’s leading design innovators, and as “the most creative person I’ve ever met–and one of the most caring” by colleague Bob Sutton in an interview with Guy Kawasaki.

David’s most recent endeavor has been the launch of Stanford’s d.school, a design institute seeking to advance multidisciplinary innovation, which as Diego Rodriguez describes, “will train leaders who are able to think and do. And we'll all be better off for it.”

In addition to talking about the Intergalactic Destruction Company, and the failure of Monster Shoes and the Enorme phone, David shares with us key insights about design and innovation:
  • On design thinking: “We are in the understanding people business”
  • On prototyping: “If a picture is worth a thousand words, a prototype is worth a million words”
  • On Silicon Valley “A failure is like a badge of honor… Look how bad this guy failed… I bet he’s really good now!”
  • In response to Mark Leslie’s question about how to institutionalize creativity: “I hate reality shows, but they get it right more or less” – find out how, by listening to the podcast!

For more on IDEO and David Kelley, check out this Business Week article

Keep sending in your comments and suggestions. Our next episode will be a recent interview with Mike Ramsay, founder of TiVo. Make sure to subscribe to the podcast so you don't miss it!


Update: Complete transcript of David Kelley's interview at iinnovate.



Anonymous said...

I am the hugest IDEO nut - I can't believe I stumbled on this :) Great job guys, I'm listening to your other podcasts right now. Keep up the great work! :)

Anonymous said...

By the way, have you two considered longer episodes? I would have loved to hear more!

Doug Williams said...

I've taken 2 of David Kelley's classes (although only finished one) and he's great at showing support for students' learning. The methods he teaches are applicable to many different types of organizations and have delivered some great results in his classes. And his shoes are always off-the-chain!

Courtney Cochran said...

Julio - Thanks for pointing me towards the site. I thoroughly enjoyed the David Kelley podcast and thought your easy conversational style worked really well. Thanks for the ? about small businesses at the end! It's great to be reminded when the going gets tough that we DO have the ability to "pump up the happiness side" of our equation more than most people.
- Courtney

iinnovate said...

Thanks for the comment, deb. We have considered longer episodes - believe us, editting these things down is a chore - but it seems we are getting a lot of feedback that people like the 15ish minute length... However, we are considering putting up longer versions as well in some sort of archive.

Anonymous said...

hi, i just found this podcast via google and really liked it.

keep it up....

Leslie Garner said...

Another great podcast, Julio and Matt. I appreciate the diversity of topics and the depth your interviews address them. I am wondering if you are planning to interview a more diverse crowd of entrepreneurs. Either way, thanks for keeping me updated!

Andreas said...

Great podcast! I'll take classes with Kelley this term, so I felt the podcast was a good introduction to his general work/design philosophy.

Archie said...

Matt / Julio

This interview with David Kelley is among the most enjoyable executive interviews I've come across. I did not want it to end.

David's down-to-earth philosophy (and communicative style) toward business culture, desired lifestyle, and the seeming needlessness of any dichotomy between the two, is simple and brilliant.

You guys really appear to be hitting your stride in your capacities as interviewers for this project. Kudos to the both of you.

Anonymous said...

Hello guys, here's Filipe from Brazil. I've just found your podcast and now I'm sharing it with everybody here. I'm a big fan of Kelley and it was great to hear from him! I suggest that you send your questions previously to the interviewee so that he/she can take his/her own time to answer. I guess it could minimize your efforts. []'s!

Sebastian Varela said...

Thanks for complete transcript I hope you do the same with the rest of the interviews, beacuse i´m not native speakers and read is most easy for me .

Good Job!!!

Best Regards.

Anonymous said...

I have always been a big fan of IDEO. Once I was at workshop and got to brainstorm in a group that included Tom Kelley, author of The Art of Innovation.

Anyway, there's a wonderful spoof of IDEO's latest book at a blog called The Cantankerous Consultant: