A podcast by students of Stanford University's Business and Design Schools


Monday, December 15, 2008

Paul Edmondson CEO & Ren Chin VP of Marketing of YieldBuild

MP3 File

YieldBuild is an online service that maximizes publisher ad revenue through layout, ad network and ad placement optimization. YieldBuild also provides consolidated reporting to help publishers identify, on the basis of statistical data, the best performing ad position layout, color and font style on their webpages.

Paul Edmondson, YieldBuild's co-founder and CEO, was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000. He help group management positions at MSN Entertainment over product management, quality management, and operations. Paul graduated from California PolyTechnic University

Ren Chin, VP of Marketing, most recently comes from Storm Ventures and an EIR. Prior to Storm, Ren was an investor at Partech International where he focused on software and internet investments. Ren holds an MBA degree from the Haas School of Business.

- Tristan & Will


Beth Trier said...

Ren - how do I reach you via email?

how to ollie said...

Excellent post and writing style. Bookmarked.