In this podcast, Matt and Nir caught up with Chip Heath, who along with his brother Dan, wrote Made to Stick -- a book that has been a getting a lot of good press lately.
The book draws on psychology research to examine why ideas become memorable. It has become a virtual "how-to" guide for anyone looking to introduce new concepts and products.
Sticky ideas are the result of 6 key attributes: simplicity, unexpectedness, concreteness, credibility, emotions and stories (SUCCES). For more on this, listent to the podcast and check out the book!
Here is a full video of the interview. Special thanks to Ben Henretig for the great job on shooting and editing the video!
As usual, please send any and all feedback to us or post it as a comment on this site. Thanks for tuning in!