A podcast by students of Stanford University's Business and Design Schools


FEATURED INTERVIEW

Thursday, May 31, 2007

Chip Heath, Author of Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath is the co-author of Made to Stick: Why Some Ideas Survive and Others Die and a Professor at the Stanford Graduate School of Business.


In this podcast, Matt and Nir caught up with Chip Heath, who along with his brother Dan, wrote Made to Stick -- a book that has been a getting a lot of good press lately.

The book draws on psychology research to examine why ideas become memorable. It has become a virtual "how-to" guide for anyone looking to introduce new concepts and products.

Sticky ideas are the result of 6 key attributes: simplicity, unexpectedness, concreteness, credibility, emotions and stories (SUCCES). For more on this, listent to the podcast and check out the book!

Here is a full video of the interview. Special thanks to Ben Henretig for the great job on shooting and editing the video!





As usual, please send any and all feedback to us or post it as a comment on this site. Thanks for tuning in!

5 comments:

Alexander van Dijk said...

excellent video. Thanx, and keep it up!

Anonymous said...

Great post on an amazing title. We just wrote a review of Mad e to Stick as well. Feel free to check it out at http://dimanomarketing.wordpress.com/2007/05/26/made-to-stick-why-some-ideas-survive-and-others-die/

Thanks again we really enjoyed your site.

The Dimano Marketing Team

El ABC said...

Great post, great blog, great book,
If you don't mind, i would add a link to this post in an Argentinian blog of entrepreneurship.

Sarah Lewis said...

I'm also a big fan of the book. Between Chip, his brother, and Tim Ferriss, I have a kind of checklist for living and communicating! :)

Bie said...

The ideas in this book really stick!

It shows strategies for creating sticky ideas and how I can apply these rules at work to evaluate my communications, which I believe will be appreciated by activists, entrepreneurs, and businesses of all sizes.