YieldBuild is an online service that maximizes publisher ad revenue through layout, ad network and ad placement optimization. YieldBuild also provides consolidated reporting to help publishers identify, on the basis of statistical data, the best performing ad position layout, color and font style on their webpages.
Paul Edmondson, YieldBuild's co-founder and CEO, was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000. He help group management positions at MSN Entertainment over product management, quality management, and operations. Paul graduated from California PolyTechnic University
Ren Chin, VP of Marketing, most recently comes from Storm Ventures and an EIR. Prior to Storm, Ren was an investor at Partech International where he focused on software and internet investments. Ren holds an MBA degree from the Haas School of Business.